Post by juthi52943 on Dec 24, 2023 5:20:59 GMT
With potential buyer: physical and digital. From this assumption, the phygital strategy (both for an e-commerce and for a physical store) must respond to 3 main parameters: immediacy : the modern consumer wants to be able to choose and compare products extremely quickly. Obviously online this proces.
Takes place with extreme simplicity but on the other hand the delivery of the goods is not as immediate as in Job Function Email List a physical store. How can it be solved? For the in-store evaluation phase, it is possible to insert virtual totems with QR codes to increase the immediacy of the in-store experience. shipping times can be reduced, or a constantly updated virtual tracking service can be provided.
Immersion : all the buyer's senses must be stimulated for a 360° experience. There are many physical stores that have adopted Virtual Mirrors, digital system which, thanks to augmented reality, allows you to see fashion products (such as glasses and clothes) worn in a "virtual mirror", by framing a QR code with your own smartphones.
Takes place with extreme simplicity but on the other hand the delivery of the goods is not as immediate as in Job Function Email List a physical store. How can it be solved? For the in-store evaluation phase, it is possible to insert virtual totems with QR codes to increase the immediacy of the in-store experience. shipping times can be reduced, or a constantly updated virtual tracking service can be provided.
Immersion : all the buyer's senses must be stimulated for a 360° experience. There are many physical stores that have adopted Virtual Mirrors, digital system which, thanks to augmented reality, allows you to see fashion products (such as glasses and clothes) worn in a "virtual mirror", by framing a QR code with your own smartphones.